Every year, there are thousands of trade shows happening all over the world. Because of this pool of choices, attendees becomes pickier and tend to look for something out of the ordinary. If you are a trade show exhibitor, most likely, your goal is to build connections, get some leads and get prospective clients. For you to be able to reach these goals, you need a very good weapon – organizational skills. Trust is the key to the hearts and interests of attendees. The tips below will give you a better understanding on how you can properly reach out and build lasting relationship with your Chinese suppliers.
Show Interest
You should advise you staff to maintain their level of energy and interest throughout the show. It can be very tough especially because your staff will most likely get tired after hours of standing and talking to attendees. However, you should keep in mind that their interest and energy will payoff later on. By asking reasonable questions and providing the needs of your guests, you can show to them that you are indeed interested to know them better.
Listen Carefully
Similar to showing interest, listening is similarly needed in a trade show. Getting the message of your brands out of the lips of your staff into the prospective client’s ears are your obvious goal. However, listening to attendees is also very important. This is a common issue between booth staffers. They tend to focus more on being too organized and forgets the concept of listening to the visitors. Keep in mind that your ultimate goal is to build trust and the first step to building it is through listening and giving them the needed attention.
Be knowledgeable
Your visitors want to know the benefits of your product or services, that is why, they come and check your booth. Attendees also want to measure the knowledge of each exhibitor when it comes to knowing necessary facts about their product/services. Staff should be able to answer their questions accordingly so as not to disappoint your prospective clients.
Never Lie or Exaggerate Things
In whatever reason, lying is always very wrong. Avoid lying to your prospective clients because they can easily spot you if you do. Attendees want to know more about your product. Be very ready to answer each of their questions to avoid losing their interest. However, no matter how important your conversation is, never fake anything just to gain a good impression towards your clients. If they opt other products, still wish them luck. In the trade show floor, word spreads way faster than anywhere else. The last thing you want to hear is people talking behind your back about how you are unprofessional and not worthy of their trust.
The things mentioned above help build trust towards attendees. Remember that in countries like China, needs to establish this kind of relationship before you can do business with them.
Link: https://blog.hubspot.com/insiders/how-to-create-a-trade-show-booth
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