Why Attending a Trade Fair Important For Businesses

A China trade fair, also called as trade show or expo, is an exhibition organized by companies so they can showcase their products and services, meet potential customers and industry partners, known the recent trends in the market, and a lot more. Joining a trade show might sound too boring but it will pave way to a bunch of opportunities that you never want to miss.

Uplifts The Exposure of Dealers

It’s given that when China suppliers join trade shows, they want to increase the exposure of their products and services. Raising your exposure will also mean more income and profit. Undoubtedly, you can attain a bunch of contacts just by merely standing in your booth. These contacts will later on turn into something more useful – they turn into sales. There are lots of ways to increase your exposure in a China trade fair.

Exhibition booth - First impression lasts. Same goes to the exhibition booths of Chinese suppliers wholesale. Exhibition booths should be carefully crafted to perfection so potential clients can get attracted to it. You need to attract the attention of customers and make them visit your booth amidst the large pool of competitors. Your booth should apparently speak for your company. Something that will drag the attention of customers just by merely seeing your booth is a must especially in China trade fair. Nonetheless, if your booth appears to be less attractive, your opportunity to drag potential buyers will all go to waste.

In addition to the professionally, well organized booth, China suppliers should consider personal interactions with their prospective clients. Instead of standing still inside your booth, try to go out, meet customers and build ‘guanxi’. Eventually, this interaction will lead to a profitable growth.

Expands The Horizon of Customers

Customers attending China trade fair are looking for something new, something that’s out of ordinary and something that will go beyond expectations. Certainly, you won’t be able to find all these things at home. Customers should check China suppliers at trade fairs so they can see the latest trend and products in the market. Aside from the chance to witness a whole new world of trading and commerce, Chinese suppliers wholesale can also offer discounts and freebies to their valued customers.

One can’t deny the fact that China trade fair has become very popular all over the globe. Nonetheless, trade fairs can contribute into the 4 most important aspect of marketing;

1. It allows you to reach the right target group
2. It allows you to endorse the right product to its rightful buyer
3. It allows you to interact with buyers face-to-face and get their feedbacks right away
4. It allows you to build your brand and PR exercise

Once you try to view it in business prospective, you will understand that China trade fair is indeed a replica of the actual market but presented in a much easier way. By the time a company attends a trade fair, all the important aspects of business opens up.

Things To Do When Attending Chinese Trade Show

After all the efforts and money spent, you are finally in China to join a Chinese trade show. You can’t just simply dive in the venue without further preparations. You need these guideline when attending China trade fairs. 

 1.Registration 

After taking a good night’s sleep, you must be in full energy to attend the trade show. Take note that if you are starting from Hong Kong, secure your visitor’s pass so you won’t have to queue in line when registering. If in China, register at the entrance area of the exhibition center or at your hotel. 

2.Purchase a China Trade Fair catalogue 

Buy a catalogue of China suppliers, sit at a comfortable place and take a sip of your drink. This catalogue should contain the necessary details regarding the trade show as well as the exhibitors and their products and services.

3.Meeting Plan

Upon reading the catalogue, you now know where to go and who to visit. Plan your meetings with China suppliers and organize it based on the location of their fair grounds.

4.Common Trade Fair Hours

In Hong Kong, typical trade fair hours starts from 9:30 AM until 6:30 PM. In the last day, it has reduced timings, starting from 9:30 AM to 5:00 PM. In Canton, typical trade fair hours starts from 9:30 AM until 6:00 PM throughout 50 exhibition days. 

5.Make Your First Contact 

Even from your home town, you have taken a list of China suppliers to contact with. You will now have the name of the contact person and the information whether they are attending the trade show or not. During the Chinese trade show, be totally prepared as the person you previously talked might not be present in the supplier’s booth.

6.Go To Your Preferred Manufacturer 

During China trade fairs, expect to see suppliers offering same products. To avoid confusions, go to your preferred manufacturer, the one you had trusted and contacted first. Also, remember that not everyone in the trade show is smart enough to talk to you confidently, some great manufacturers are shielded from communicating with prospective clients. 

7.Wrong Exhibitor Names

Be prepared to see a confusing China supplier’s name, carefully crafted in their booths. This instances happen when a company sell their booth places into another company.

8.Closed Down booths 

Closed booths in China trade fairs is just a common scene. These booths are sealed out due to copyright violations, patent infringements, lack of required licenses, and lack of required payment. 

Usually, products in closed down/sealed booth were confiscated and the China supplier will be summoned through a court order. A fine shall be paid immediately. Worst cases involves immediate arrest of exhibitors. 

Chinese trade show offers great opportunities to both suppliers and buyers. Amidst its numerous advantages, be very wary of illegal exhibitors as their products might compromise your business on the long run. The things listed above should be very helpful especially to first-timers.

Top 5 Ways On How To Find Suppliers in China

Sourcing from China does not mean you have to go personally go there. You seek other alternatives on how to find suppliers in China without flying yourself there. 

But these days, finding the right supplier without being scammed, acquiring the wrong product, or experiencing delayed deliveries is a big challenge that business owners need to face. All those horror stories are hidden behind the nice-looking ad of every suppliers out there.

Not all suppliers are bad. But first and foremost, you need to see through their actions that they can actually be trusted. Good suppliers are not perfect. They may lack communication skills, dysfunctional team, and other imperfections but they will never betray you.

If you do not want to waste your time with those bad guys, you need to know certain ways on how to find suppliers in China without falling prey with scammers. 

 How To Find Suppliers in China 

1. Online Sourcing

 The first way on how to find suppliers in China is online sourcing. It means that you are sourcing products online with an aim of matching the prices from different marketplaces. That way, you can resell it with higher profit. But before anything else, you first need to know the kind of supplier that you are looking for so you won’t have to waste your time testing the waters. You need to find the right supplier that can cater all your needs. After that, you also need to know the type of product that you like. Know your needs so you can set your budget and timeline. Make sure that the supplier can meet the quantity of products that you need.

2. Trade Shows 

Despite the advancement of technology, there are still a lot of suppliers who prefers to reveal their products in trade shows mainly to avoid competition. If you want to know how to find suppliers in China, you need to go to trade shows. Also, meeting face-to-face with your soon-to-be suppliers can help build trust for smoother transactions.

3. Factory Visits 

Another effective way on how to find suppliers in China is through factory visits. Visiting their establishments lets you see their workers, production line, facilities and equipment. Take note that this option will take more time, effort and money. 

4. Referrals

Just like any other businesses, referrals can be quite helpful on how to find suppliers in China. Through the help of business acquaintances, friends, and social media platforms, you might be able to find excellent suppliers in China.

5. Matchmaking

Events Your problem on how to find suppliers in China can be solved through matchmaking events. There are companies who offer matchmaking events to help match buying requests accordingly. Looking for ways on how to find suppliers in China is not considered a one-trick pony. You need to plan it properly so you can get better results in a short span of time. Nonetheless, no one wants to experience being tricked or scammed and losing customers just because of a wrong choice of supplier.