TIP: Trade show exhibitors tend to become loyal to their own favorites. However, if your return on investment (ROI) is failing, would you still focus on your favorites? There are many factors to consider to find out which exhibition to attend. Here are some tips to consider:
1. Establish your objectives
Before your search begins, you need to establish your goals and objectives. Start by figuring out the right strategies to take. These things should be your goals;
• Increase leads and sales
• Raise brand awareness
• Strengthen relationship towards your customers
After determining these things, you will find it easier to define the strategy and objectives for your next trade show.
2. Know what you want
There are so many trade shows all over the world offering products from Chinese suppliers. You can either search online and dive through the pool of searches or visit the resources that you already have. You can save yourself from headache through the use of trade show calendar. It will be a lot easier to sort things like industry, date of trade show, country and all other important information.
3. Research so you can learn more
Once you have sorted all available options, conduct a research so you can gather as much information as you need. By doing so, you will be able to figure out the contribution of this trade show towards your company. Find the trade show’s statistics as well as its demographics. You can acquire these info from the trade show management and they will readily help you provide a list of things.
4. Look for its past events
Once you’ve made a list the potential trade show to attend, narrow the list through looking through their event history. The event’s longevity is most of the time the determiner of success but still you should never settle there. Check whether the event was properly publicized and if the organizers have good reputation based on their area of expertise. If you have known someone who had the chance to attend the exhibit in the past, ask them. They will share to you their very own experiences.
5. Always consider the trade show timing
No matter how excited you are to attend a trade show, it is still advisable to check for conflicting events in the area. Conflict of time can affect your expenses. Look for other events happening in your place even if it’s not a trade show. Hotel rates, accommodation, transportation and flights are affected when there are a number of people visiting a country or a specific place.
6. Do not forget your budget
Before going to a trade show, it is recommended to check your budget first and foremost. Going to a trade show can be costly because you will have to pay for the travel expenses, accommodation, promotional materials and other expenses. Make sure to calculate the cost ahead of time so you can budget your money even before the trade show begins.
After doing all these things, it would be a lot easier to determine the right trade show to join.
Source: https://www.huffingtonpost.com/james-c-gibson/19-trade-show-booth-succe_b_10066960.html
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