Most of the time, the trade show organizer’s goal is to reach the maximum count of attendees that fits to the target audience of each exhibitor in the trade show floor. By means of attracting the right people, organizers tend to show that the trade show they are in is a powerful tool for business marketing. Finding the right attendees tend to help organizers create good and steady relationship towards their exhibitors, making it so much easier to market their products in the future.
Here are some important tips to note when trying to attract more trade show attendees for Chinese suppliers;
Get the right trade show basics
As much as possible, invite those high profile companies and exhibitors to join the show so it will be seen as a significant event. Also, attendees tend to join trade shows showcasing latest products, with great presentations and to personally know more knowledge about it. Make sure to make the show the sought-after destination, most particularly for business owners, who wants to justify their time and money spent when going to the show. Also, make sure that the trade show date won’t conflict with other major events in the country or in the area. Carefully choose the most ideal location where trade show attendees can easily reach.
Place ads
As always, the Internet is the best place to visit if you want to put ads for your trade show. It tends to reach attendees and exhibitors faster than any other form of advertisements that we have nowadays. Use paid search advertising to distribute the news about your trade show. These advertisements are mostly placed in Web pages, particularly, in a page listing for trade shows in your area
Let exhibitors do their thing
Encourage your trade show exhibitors to promote the exhibit to their valued clients and customers. Provide with appropriate event details that exhibitors can use for their own communication. You can also convince them to put up announcements about the trade show in their websites.
Provide online information
As much as possible, provide the most important details of your show online so attendees can check with it from time to time. Provide important details like opening dates and time, admission fees, exact location, travel guides, timetable of presentation and even special events in the show. List all the companies who are exhibiting at your trade show and highlight all sorts of special product launches at the show. Make sure that the website is interactive by utilizing a forum meant for exhibitors where they can make their own announcements regarding the show and visitors can post comments in it. Upload highlight reports to attract even more attendees, especially last-minute visitors.
Give incentives to attendees
Offer incentives to attendees to attract more sign-ups for your trade show. Early bird discounts and freebies are most of the time, a big hit. Approach hotels in your area to offer discounts to trade show attendees who needs accommodation.
Communicate with attendees
Above all, nothing beats to the strategy of communicating to your attendees throughout the show. This will leave them a good impression and will want to join again your show in the future.
Source: http://www.trade-show-advisor.com/trade-show-booth-traffic.html
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