If you’ve been to a trade show, you have probably saw boring and uninviting backdrops and draped cloths all over the area. Remember that you need to stand out among the pool of exhibitors in the trade show floor. Generally, you should catch the attention of attendees so they will come and check products from Chinese suppliers. The problem is, if you are not interesting, then people will never gain interest in you and your product. Creating the perfect trade show booth is a lot easier if you have enough time, money and creativity. These 6 ideas will guide you to your next trade show booth.
1. Make it Unique and One of a kind
You will need to invest large amount of time and money if you are planning to attend a trade show. Since you’ve already spent time and money, make sure to invest in a booth that has the capability to stand out in the crowd. It is advisable to invest in an expensive booth that you can use and reuse for a couple of years, than rent a booth every now and then.
Also, see to it that your booth is versatile in many ways, something that you can easily modify in different sizes. This kind of booth allows you to increase or decrease your trade show identity while securing the booth’s visually stimulating elements.
2. Invest With the Right Promotional Items
Without a doubt, promotional items can either make or break your presence in the trade show. Most likely, you won’t generate a good image throughout the show just by giving some cheap pen giveaways to the attendees.
You should invest in your promotional items so you can maintain your uniqueness and quality throughout the show. If you are worried that you’ll be spending much just for the giveaways, remember that quality is way more important than quantity. Look for some high quality giveaways that are not expensive but are quiet appealing to the eyes.
3. Host a Game and Offer Prizes
People love to play games with prizes in the trade show. Who doesn’t like that? Those boring tactics like giving brochures have no match if you’ll host a game in your booth. Just see to it that the games you’ll play is fun and exciting and never consider those crappy games like raffles and bingo games.
4. Conduct a Product Demo
Since you’ve already spent so much for this trade show, it simply means that you are confident with the kind of products you have. Think of the attendees as your main target market and take some time to demonstrate the capability of your product.
If your product or service can be demoed, show it in its real-time value. Think of it as your mini-infomercial.
5. Utilize Latest technologies
Technology is becoming so much useful these days. Even in trade shows, you can utilize it to grab the attention of attendees and stand out amidst the crowd. You can use digital signage to interact with everybody in the floor.
Now that you’ve got knowledge on how to create the perfect trade show booth, you are now ready to slay your competitors!
Link: https://www.inc.com/ss/8-tricks-trade-show
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