Important Things To Know When Selling Cosmetics in Brazil

Brazil is known as the largest importers of cosmetics all across the world. In 2011, they have reached a breathtaking record of USD 500 million in the importation of soaps, make-up, shampoos, perfumes, soaps and other related product. This number is fast increasing every year.
As stated by the above data, Brazil has drastically surpassed Japan, making them second largest importer and distributor of cosmetics, second to United States. Also, according to Joao Carlos Basilio of the Brazilian Association of Cosmetics, Toiletry and Fragrance Industry, for 17 consecutive years, there was an increase of two digits in the cosmetics sector.
There was also a theory known as “lipstick index” which states the immunity of this sector to crisis of all sorts. This expression was first heard from Leonard Lauder of Estee Launder, a well-known cosmetics company. According to him, lipsticks can stand the test of time because of its demands and low prices.
Documents Required For Importation
The Ministry of Health in Brazil is in control of the entire health and security proceedings of all cosmetic items. They help guarantee the quality of each cosmetic product to protect the health people.
All establishments responsible for the production, importation and storage of cosmetic items should get registered to the ANVISA (National Health Surveillance Agency) and comply the needed documents named Autorizacao de Funcionamento de Empresa, this serves as an authorization for the company to operate.
Imported cosmetics should also comply with the safety standards and documentations set by the Ministry of Health.
  • Authorization Petition Form (Original and Photocopy)
  • Collection Form from the Ministry of Health
  • Declaration to Anivsa/HM
  • Letter of attorney in case of legal representatives
  • Copy of Social Contract fully registered at the Junta Comercial with specific description of the requested item
  • General Taxpayers’ Register (CGC) – Photocopy
  • Declaration of commitment from Regional Council of Category, stating the nomination of the responsible technician
  • Technical report of the used equipment, with specifications
  • Signatures Sheet accomplished by the legal representatives as well as the technician in-charge
  • Technical report, accompanied with quality description
  • Report of Installations – 2 photocopy
  • Short list of product features
  • List of branches, representatives and warehouses of the company
  • Certification of Free (CVL)
  • Formula of the product
  • Declaration from the exporter stating that the establishment fully meets the needed requirements to manufacture, practice and control cosmetics, perfumes and toiletries industrial establishments
  • Inspection Report accompanied by a conclusive technical opinion from the local Health Surveillance (VISA)
Quotas
Over the years, the cosmetics industry in Brazil is taking a leap as more product gets exported to other countries. The allowable amount of cosmetic products (shampoo and creams) that individuals can bring to Brazil is not fixed. However, it is advised to only bring maximum of 10 products of similar kind to avoid facing charges. Buying products through websites or online China suppliers are also highly advisable since you will be given different options for each purchase.

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